How Easy Food Will Save You Money

Posted On November 6, 2024

Jeewan & Harm

Cover photo of Breaking Bread Birmingham food podcast with the creators of Easy Food

Welcome To Breaking Bread Easy Food Creators Jeewan & Harm

In this episode of Breaking Bread, we sit down with West Midlands Easy Food rep Harm & Jeewan, the co-founder of Easy Food, to discuss his journey and the innovative ways Easy Food is transforming the food delivery landscape.

How Easy Food Was Created

There’s an art to breaking new ground. In the early 2000s, Jeewan and his team at Easy Food charged into the online food world like a force of nature. Imagine it—before “ordering online” was a habit, before the apps, the icons, and all the convenience, Jeewan saw what nobody else did. When the industry was sceptical, clinging to its cash registers and pagers, he and his team mapped a way forward, breaking convention and challenging the monopolies holding restaurant owners by the throat.

Jeewan doesn’t mince words. In our recent conversation on Breaking Bread, he opens up about the fight, the dreams, and the drive behind Easy Food. Easy? Not by a long shot. At one point, the budding brand found itself in court, facing off against EasyJet owner Stelios over their shared “Easy” moniker. But Jeewan’s not the type to fold. They endured, they built, they stayed—driven by a vision that didn’t just involve making a buck off of people’s hunger. This wasn’t about an app; it was about rewriting the rules to give the industry a fair shot.

What Is Easy Food?

At the core of Easy Food is a relentless dedication to those who stand behind the stoves, night after night. Too many online platforms were gouging restaurants with service fees and backdoor charges, quietly slipping away the profits that kept doors open and staff paid. Jeewan and his team made the bold move to scrap those percentage fees, offering a fairer deal. When they rolled out their franchise model, it was about bringing the warmth of face-to-face relationships back into an industry increasingly dictated by faceless corporations. Each franchise brings its community into the fold, making Easy Food less of a company and more of a collection of kitchen tables across the map.

For Jeewan, though, it goes beyond profit. Easy Food’s partnerships with heavyweights like Clover and Ingenico are power plays, sure, but with a purpose—to make sure local restaurants don’t have to rely on the big guys just to keep up with new tech. They’ve woven a social consciousness into their business model, channelling excess food into initiatives that feed those in need—a rare move in an industry often marked by waste.

Go Watch Our Full Conversation

It’s hard not to get inspired when you listen to Jeewan speak. He’s planning for the future, eyeing up technology that feels borderline sci-fi, all to keep raising the standard. For anyone who has ever put their heart into a restaurant, this episode is a must-listen—a look at how, sometimes, one person’s grit and vision can shift the landscape. This isn’t just a story of online ordering; it’s the story of holding ground for the little guys and serving up equity with a side of resilience.