New Food Order Sticker On Instagram Stories

Posted On April 28, 2020

Covid- 19 Help For Hospitality

Food Order & Gift Card stickers on Instagram Stories easy to order food

No podcast for this post, just a look at a brand new feature available on Instagram that could really help food & drink businesses. In an effort to support smaller businesses during covid- 19, Instagram has made food delivery easier by adding a Food Order sticker for Insta Stories.

How To Use Food Order Sticker

If your restaurant or takeaway is on Deliveroo or Uber Eats. the food order sticker makes it even easier for customers to order from you, by letting them order with one simple click on your Insta Story.

To access these new stickers, just click on the sticker tray found by clicking the box with a smiley face icon at the top of the Insta Stories page. Then select the Food Order Sticker.

Once you have clicked on the sticker you will need to select your partner, either Deliveroo or Uber Eats.

Now your Food Order sticker is all ready to use, and Instagram will remember your details so you will not have to do this every time. Although you can change the link at any time by clicking on the link icon on the sticker.

Ideas on how to use the food Order Sticker on Instagram

Making The Most Of The Food Order Sticker

A few simple ways you can use the sticker to be most effective

Best Sellers– Use good quality images of some of your best selling dishes to create a story. Use the sticker on each image.
Native Instagram Stickers- Instagram algorithms favour their native stickers eg- Poll, Quiz Question. Why not make a collage of two favourite dishes and use a poll to let your followers choose their favourite, with the food order sticker on there too so they can order it

example of a good food story on Instagram making use of native stickers

Highlight New Dishes– Give returning customers something new. Use images of the new dishes to create a story
Customer Reviews- people want what other people have recommended. Turn your online customer reviews into an Instagram story and encourage your followers to order now.
Sharing is caring- Encourage customers to post stories about their takeaway from you, and repost with encouragement to order for themselves with the sticker.

Add An Order Food Action Button To Your Profile

Usually, food businesses are only allowed one website link in their profile. Instagram now allows you to add a new Order Food action button. This will help customers find your deliveroo or Uber Eats page.