Alex Claridge

Posted On January 3, 2020

The Wilderness

To listen to this episode of Breaking Bread with Wilderness owner Alex Claridge, and hear his fantastic story. Press play on the player above, alternatively you can listen on your favourite podcast app, just select from the list on this LINK

Alex Claridge

After quitting his “boring corporate job”, Birmingham chef Alex Claridge decided to follow his dream and start cooking. After a few jobs in local pubs, restaurants & catering kitchens Alex started doing pop-ups at the brilliantly quirky Kitchen Garden Cafe in Kings Heath.

The Wilderness

Alex is no stranger to controversy or speed bumps. Very shortly after following his dream of opening his own restaurant ‘Nomad’, Alex was contacted by the lawyers of American hotel NoMad demanding Alex changes the name.

Shortly after the restaurant reopened as Wilderness. Like all great entrepreneurs, Alex learned from this disappointment and used it as motivation to turn Wilderness into one of the best restaurants in Birmingham.

Iconic Birmingham restaurant Wilderness dish by Alex Claridge — *Legendary ‘Oh Bollocks’*

A New Mature Wilderness

The three AA Rosette restaurant prides itself on being a reflection of Birmingham with plenty of multicultural influences on the menu. Alex has big plans to double down on this “Birmingham story through food ” philosophy when he moves the restaurant on to its next chapter. A move into the old Nocturnal Animals venue on Bennetts Hill in the city centre, in what will be a more mature & refined version of the excellent Wilderness we know & love.